Cold Calling Script, provided by Brandon Redlinger, Head of Growth at PersistIQ
Get their attention by using their name. Start off my saying “Hi, ____,” in a warm and welcoming tone, then proceed directly to Step 2. Notice I didn’t say, “Hi, ____, how are you today?” because it gives your prospect a chance to jump in and disrupt your flow. Cold calls are all about taking control in the beginning.
Identify yourself. “My name is Brandon with PersistIQ.” This is pretty straightforward — you need to tell them who you are.
Tell them why you’re calling. “The reason I’m calling is to get some time on your calendar.” Diving right in demonstrates that you’re a professional. Save the small talk for your follow-up calls after you’ve already built the relationship.
Build a bridge. This statement connects the reason you’re calling with why they should care. “I just noticed on your site that you’re hiring 10 new sales reps this quarter. Several companies in the [your prospect’s industry] are already using PersistIQ to help their current sales development team get more conversations started and meetings booked. They are also able to cut new rep ramp time in half.”
Ask for what you want and shut up. “I thought the best place to start is to schedule a meeting to learn about your outbound sales challenges and goals. Do you have time Wednesday or Thursday afternoon around 10 a.m.?” Ultimately, our goal is to set meetings with prospects because we’re calling on a more targeted list. However, if you’re calling on a less qualified list, then your ask may be for a piece of information that qualifies the lead. Read More…