The Phenomenal Potential Lifetime Value (PLV) of a Client

The Facts of Business Life, my friend Bill McBean says a business owner’s first responsibility is to protect its assets. Not just the assets on the balance sheet, but your database as well. My good friend and marketing master David Frey says, “The money is in the list!” Not just the number of people on the list, but the quality of the list. And the quality of the relationships you’ve developed with them.

via Ziglar Inc – The Phenomenal Potential Lifetime Value (PLV) of a Client.

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