This story first appeared in the January issue of Entrepreneur. To receive the magazine, click here to subscribe.
No matter what level of disruption we write about or talk about in the pages of this magazine, or discuss or highlight socially, at the end of the day the truth is all that matters. It is the heart and soul of what you do and what we aim to do.
In business, the truth will come through in your operation and your brand. Your customers will embrace that truth — it’s all in the stories you tell and how you tell them. This is the point at which your authenticity shines. It’s how you fully disclose that which you stand for.
This is our truth.
By the time you read this, the attacks in Paris last November will be old news, but right now, here in this newsroom, it’s very real. We are not, by any means, a political magazine, and we are completely unapologetic about it. We don’t get into the weeds of policy and governance or global discourse. We’re about inspiration, passion, innovation and vision. We celebrate you and we celebrate those things that have the power to invite change — creativity, innovation and invention.
But I would be disingenuous if I didn’t talk about the gutless attacks in Paris happening as I write this. Something needs to be said: We, as entrepreneurs, must come together and continue to stir change. It’s what we do. And it’s what this world needs.