As a sales professional, it’s critical that you put everything else out of your mind when approaching buyers and focus on the buyer’s mindset.
When put into a sales scenario, the buyer’s mindset subconsciously shifts, asking important questions which must be answered before they are comfortable moving ahead with the sales process. Because this is a subconscious process, we know that it is always at work. We can count on it. More than that, we can make it our ally.